Top Recomended Startup Company Marketplace Ecomerce for Shopping 2024

Author hamo

Published on: September 17, 2024

Best ecommerce sites of 2024

Amazon → The world’s leading B2C retailer
eBay → Best C2C Marketplace
AliExpress → offers low prices
Walmart → Unlimited product assortment
Rakuten → Referral and Cashback Program
Cranberry → Popular in Russia and famous for its various clothing and daily necessities
Ozon → Russia’s answer to Amazon, offering a wide range of products
Flipkart → Indian private e-commerce company
Samsung → Global leader in electronics and media sales
Etsy → Specializing in handmade, vintage, and unique products

What is an eCommerce website?

An eCommerce website is a digital platform that facilitates the buying and selling of physical goods, digital products, or services over the internet. It serves as an online storefront where businesses can conduct sales transactions, allowing customers to browse products, add them to a virtual shopping cart, and complete purchases with ease.

This business model has become a fundamental aspect of online shopping, with various websites

Top 10 Ecommerce Websites to Explore

Recognizing a great ecommerce website is not just about aesthetics or how well products are displayed. There are many important factors that contribute to the overall quality and user experience of an online shopping platform. In this section, we will take a look at some of the best ecommerce sites and what makes them so popular.

Amazon

Amazon, founded in 1994, is an American technology giant that initially began as an online bookstore. Over the years, it has evolved into the world’s largest retail platform, reshaping the landscape of e-commerce.

As of February 2023, Amazon was reported by Statista to have garnered approximately 2.2 billion monthly visits across both mobile and desktop platforms, solidifying its position as the most frequented e-commerce site in the United States.

Beyond its home market, Amazon operates in 19 countries worldwide, including Australia, Austria, China, Brazil, Canada, Egypt, Germany, India, Italy, France, the Czech Republic, Japan, Mexico, the Netherlands, Poland, Spain, the United Arab Emirates, the United Kingdom, and Singapore.

Key Features of Amazon:

B2C and B2B Marketplace: Amazon serves not only individual consumers but also businesses through its Amazon Business platform, enabling sellers to reach B2B customers across various sectors.
Fulfillment by Amazon (FBA): This service allows sellers to outsource their order fulfillment to Amazon, utilizing a dropshipping model that simplifies the logistics process.

Advantages of Selling on Amazon:

Extensive Customer Base: With its status as one of the world’s most visited e-commerce platforms, Amazon provides sellers with access to a vast pool of ready-to-purchase customers.
Brand Recognition: Leveraging Amazon’s established brand can significantly enhance visibility and trust for sellers’ products.
User-Friendly Interface: Amazon’s platform is designed to be intuitive, making it easy for sellers to list their products and manage their accounts.
Cost-Effective Marketing: Sellers can benefit from Amazon’s built-in marketing tools, reducing the need for extensive content marketing efforts. The platform functions like a search engine, helping customers easily find desired products.

Challenges of Selling on Amazon:

Limited Branding Opportunities: Amazon prioritizes product listings over brand identity, categorizing pages primarily by price, product type, and customer ratings rather than brand storytelling.
Intense Competition: With over 9.7 million active sellers, the competition on Amazon is fierce. A well-defined marketing strategy is crucial for standing out.
High Selling Costs: While selling on Amazon can provide significant opportunities, it also comes with considerable expenses. Sellers need to factor in subscription fees and referral costs for each product sold, which can add up quickly.

Overall, while Amazon presents numerous opportunities for sellers, navigating its challenges requires strategic planning and execution to succeed in the competitive e-commerce landscape.

2. eBay

eBay is an American e-commerce company founded in 1995. The company is one of the leading consumer-to-consumer and global leaders in B2C retail.

eBay ships to approximately 190 countries and territories worldwide. The site also reaches approximately 132 million buyers from around the world.

Buyers do not have to pay transaction fees on eBay. However, this is very different because sellers have to pay to list their items on the e-commerce platform.

You can sell on eBay simply by signing up to the platform and listing your items. The first 250 listings are free, after that there is a non-refundable listing fee of $0.35 per listing.

eBay started as an auction platform. In addition to the auction feature, we have added a “Buy It Now” feature that allows sellers to set a price for their listed items. Sellers can also set a “Buy It Now” price on their listings, similar to an auction.

The price is set above the auction price so that buyers can immediately purchase the item.

eBay’s advanced search allows buyers to narrow their searches based on search scope, number of bids, price range, and selling currency.

maximize profits

Large Customer Base: eBay sellers can reach a large number of customers. With over 132 million buyers worldwide, eBay has a large market.
Trusted Suppliers: eBay is trusted and popular with buyers, so selling your products on eBay allows you to take advantage of eBay’s popularity.
Simple Platform: A platform that is easy to use for both buyers and sellers.
Free monthly listings: You can list up to 250 products for free each month. Final value fees are only charged when products are sold.

Competitive Market: Almost all items are sold on eBay, and many of them have similar characteristics. Therefore, sellers must implement different pricing strategies to attract buyers.
Additional fees: Sellers must pay for a variety of additional services, including bold menus, larger galleries, dual-category menus, and reservation menus.
High Seller Fees: For each item you sell, eBay takes 13.25% of the sale price in many categories, but this percentage may be lower. We also charge a $0.30 fee for each order.

3. AliExpress

AliExpress is an e-commerce platform owned by Alibaba Group. It was founded in China in 2010. AliExpress is a B2C marketplace.

Most of the sellers are from China and the target market is overseas buyers. AliExpress does not sell to customers in mainland China. Among the 16 languages supported by the site are English, Italian, Dutch, Portuguese, Spanish and French.

Language flexibility: AliExpress is available in 16 languages.
Dropshipping Plugin: AliDropship is a WooCommerce and WordPress plugin that facilitates dropshipping from AliExpress.
Resources: AliExpress University provides educational resources for new sellers on AliExpress.

Low-cost products: AliExpress is a low-cost e-commerce website. If you are a direct retailer, you will find that AliExpress has many low prices.
Low Operating Costs: As a direct dropshipper, AliExpress helps you reduce your operating costs. It allows you to ship directly to your customers, eliminating the need for inventory management.

Shipping Time: AliExpress is having issues with shipping time. Shipping time takes approximately 15 days to 2 months. However, some customers have complained that product delivery is significantly delayed.
Possible quality degradation: Low costs can cause problems with product quality.
Lack of support on the platform: Refunds and returns can be difficult, and resolving issues on AliExpress can be very stressful. Returning products from AliExpress can sometimes take months and can lead to disputes.

4. Walmart

Walmart is an American multinational retail chain that started in Rogers, Arkansas in 1962. We currently operate approximately 10,500 stores and clubs in approximately 19 countries, as well as various e-commerce sites.

Walmart operates in all 50 U.S. states and Puerto Rico under a variety of brands, including Supercenters, Discount Stores, and Neighborhood Markets.

Walmart is also working to strengthen its position as an e-commerce giant. The Walmart.com website receives about 240 million visitors every week. The company has also acquired several e-commerce sites such as jet.com, modcloth.com, art.com, hayneedle.com, etc.

Walmart Marketplace. A service provided by Walmart in partnership with Shopify to allow merchants to display their products on Walmart. To use Walmart Marketplace, merchants must download the Walmart app from the Shopify App Store.
Walmart Fulfillment Services is an order fulfillment service for Walmart Marketplace users.

Flexibility: You can sell any product on Walmart as long as it is not on Walmart’s prohibited list. There are no restrictions on the types of products you can buy.
Pay only seller fees: Walmart only charges seller fees when you buy a product. Referral fees vary depending on the product category and range from 3% to 15%.
Return Options: Walmart allows sellers to create their own return policies. This helps sellers create favorable conditions for their business.
One-stop shopping for shoppers: All types of products are available at Walmart.
Low competition: With only about 150,000 sellers, Walmart’s marketplace has less competition than Amazon, which has more than 9.7 million sellers.

Seller Rules: Walmart has a price parity rule. This means that sellers cannot offer the same product at a lower price on another e-commerce platform.
Limited Operations: Walmart’s fulfillment service has very limited operations.

5. Optimism

Rakuten Ichiba is the second largest e-commerce platform in Japan. In addition to e-commerce, Rakuten Group operates around 70 companies with more than 1.7 billion customers worldwide.

Rakuten Ichiba has a customer base of over 100 million people, equivalent to about 79.6% of Japan’s total population. Rakuten has dominated Japan’s e-commerce market since its founding in 1997.

Points of optimism. Rakuten’s loyalty program, which began in 2002, has issued more than $23 billion in Rakuten points.
Rakuten Marketplace is a feature that gives international sellers access to Rakuten Ichiba.

Customizable: Users can customize their site.
Easy to use: You can do it using the Rakuten app, rakuten.com, or the Rakuten browser extension.
Referral Program: Rakuten has a referral program that offers customers $30 per referral.
Cashback: The Rakuten Cashback app allows customers to earn cashback when shopping at various online stores using the Rakuten app or Rakuten browser extension.

High Costs: Rakuten is a fairly expensive platform to use as a seller. You have to pay for products, commissions, or subscriptions. The subscription fee is $39 per month, and the listing fee is $0.99 per item.
Country Restrictions: Rakuten only accepts sellers with addresses in the United States or Japan.
Brand Awareness: Rakuten has limited presence in the market.

6. Cranberries

Founded by Tatiana Bakalchuk in 2004, Wildberries has become Russia’s leading online marketplace for a wide range of products, including clothing, electronics, cosmetics, and home appliances. With its headquarters in Moscow, the company has expanded to seven countries, including Belarus, Armenia, and Kazakhstan.

In 2021, Wildberries began expanding into the US market as well as several EU countries, including France, Spain, and Italy. As of July 2022, it is the fourth most visited online marketplace in Europe. Due to the company’s influence and international success, Tatiana Bakalchuk holds the title of the richest woman in Russia.

Wide range of products: The site offers a wide range of products, from clothing and electronics to cosmetics and household goods.
Local services: The site offers country-specific offers and services suited to the Russian market and many other countries.
Search Filters: Users can easily filter products based on various criteria like category, brand, price, customer reviews, etc.
User ratings and reviews: Customers can review products and read reviews from others.

User-friendly interface: The website is easy to navigate, making it easy for users to browse through various categories.
Fast checkout process: Efficient and simple, making it easy for users to complete their purchases.
Multilingual Support: We provide customer service in multiple languages to meet the needs of our diverse user base.

Limited global reach: Despite its growth, the service still only serves customers in Russia and a few other countries, making it difficult for customers worldwide to reach it.
Wide Selection: A wide variety of products can make the shopping experience overwhelming for some users, especially those looking for specific items.
Costs: Costs are expensive for sellers and can eat into profits.

7. Ozone

Ozon is another major player in Russia’s e-commerce sector, a fast-growing online marketplace with a sophisticated logistics network. The company offers a wide range of products from electronics to groceries and has a growing customer base. The platform connects millions of customers and sellers through an innovative IT platform that offers services ranging from fast delivery to fintech.

Ozon operates in 11 time zones and serves as a gateway for small and medium-sized businesses to expand their business in Russia. The company’s logistics network is critical to processing and delivering hundreds of thousands of orders every day.

Product Diversification: Ozon offers a wide range of products from electronics and apparel to groceries and books.
Subscription Services: The site offers recurring delivery options through a subscription-based model.
Dynamic search and filtering: Users can easily narrow down their search using various parameters such as brand, price, customer reviews and more.
Customer feedback: The platform allows us to obtain customer opinions and ratings through customer comments, which contributes to providing a more transparent shopping experience.
Payment Options: Ozon offers a variety of payment methods, including credit/debit cards, cash on delivery, and digital wallets.

Ease of Use: The user interface is designed to be easy to navigate, making it easy for customers to find what they are looking for.
Fast delivery: Ozon is known for its fast delivery, especially in its core market, Russia.
Customer Support: Ozon offers comprehensive customer service, including FAQs, live chat, and phone support.
Accessibility across platforms: The service is available in the form of a website and mobile application, providing flexibility to customers.

Limited international presence: Despite being a major player in Russia, Ozon is less well known globally, which may limit its customer base.
Product quality varies: Since there are many third-party sellers in the market, product quality may vary, which may affect customer trust.
Shipping Costs: We offer fast shipping, but shipping costs may be high depending on location and product type.

8. Flip Card

Flipkart is an Indian e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. The platform initially focused on selling books, but soon expanded its product offerings to include electronics, fashion, home appliances, groceries, and more. Flipkart is headquartered in Karnataka, India and has become one of the leading e-commerce platforms in the country.

In 2018, US retail giant Walmart acquired a major stake in Flipkart, marking one of the largest e-commerce deals globally and providing a major financial boost to the Indian company.

Wide range of products: Flipkart offers a wide range of products including electronics, clothing, furniture, groceries and more.
Flipkart Plus: A loyalty program that gives you early access to sales, earn super coins on every purchase, and other benefits.
Secure Payment: The platform offers a variety of payment options, including cash on delivery, credit/debit cards, and digital wallets.
Customer Reviews and Ratings: The site has an extensive customer reviews and ratings section to help you in making your purchasing decision.

Strong Local Presence: As one of the pioneers of e-commerce in India, we have a deep understanding of the local market.
Competitive Pricing: Flipkart frequently offers items at discounted prices and holds regular sales events.
Fast Shipping: With multiple warehouses across the country, the platform is known for its fast shipping times.
Easy Returns: Flipkart has a clear and user-friendly return policy for its customers.

Quality Control: As with any marketplace that has third-party sellers, there may be issues with product quality.
Availability: Flipkart ships products only within India.
Price Increase: The minimum registration fee has recently increased.

9. Samsung

Samsung is a Korean multinational corporation with roots in a variety of industries, including electronics, finance, and heavy industry. Founded in 1938, the company has grown into one of the world’s leading technology companies, particularly known for smartphones, TVs, and other electronic devices. Headquartered in Suwon, Samsung has a strong global presence, operating in more than 74 countries.

Wide range of products: Samsung offers a wide range of products, including smartphones, TVs, laptops, home appliances and industrial machinery.
Samsung DeX: This feature allows users to connect their Samsung smartphone to a monitor, keyboard, and mouse for a desktop-like experience.
One UI: Samsung’s custom interface for Android that aims to provide a unified, more intuitive experience across all devices.
Samsung Knox: An enterprise-grade security feature for mobile devices that protects user data from a wide range of attacks.

Innovation: Samsung is one of the most innovative companies in the world, often pioneering new features and technologies.
Quality: Known for high quality products that often set industry standards.
Brand Trust: Samsung has built tremendous brand trust through its long history and quality assurance.
Global Reach: With its presence in over 74 countries, the company truly has a global presence, making its products readily available across the world.

Price: Higher quality and innovation often comes with a higher price tag, so some Samsung products are more expensive than competitors.
Software updates: Even though Samsung devices are top-notch, the company has been criticized for not providing timely software updates for some of its devices.
Battery life: Despite improvements, some Samsung devices have been criticized for not having the battery life of high-end devices.
Unnecessary software: Samsung devices often come with various apps and services that are not useful to all users, and these apps are usually referred to as unnecessary software.

10. Etsy

Etsy is a unique global online marketplace focused on handmade, vintage, and creative goods. Founded in 2005, Etsy has carved out a niche for itself.

Did you know that Etsy is home to over 96.2 million active buyers and over 7.47 million active sellers as of 2023? The platform has become a thriving ecosystem for small businesses and individual creators who use Etsy as their primary source of income.

Multiple Secure Payment Options: Etsy Payments is the primary way to accept payments on Etsy and is secure for both buyers and sellers. This feature gives your customers flexibility by supporting multiple payment options, including credit cards, debit cards, and Etsy gift cards.
Etsy Ads: If you want to increase your shop’s visibility, Etsy Ads is a great tool that allows you to advertise your products directly within Etsy search results.
Etsy Insights: This analytics feature helps you understand how your shop is performing by tracking views, visits, sales, and more. These insights can be invaluable in scaling your business.

Low Product Listing Fees: Unlike other platforms, Etsy has a relatively low fee structure for product listings, making it cost-effective for small businesses or individual sellers.
Diverse and Global Customer Base: Etsy attracts buyers from all over the world. This means your products have the potential to reach customers all over the world.
Community Support: Etsy’s seller community is a valuable resource for new and experienced sellers alike. Forums and social media groups allow you to share tips, ask for advice, and connect with other sellers.
Low startup costs: You don’t need a huge investment to start selling on Etsy. The listing fee and commission structure make it affordable for small businesses and hobbyists.

Highly Competitive Environment: Etsy has millions of active sellers, making it a highly competitive platform. To stand out, you need unique, high-quality products and an effective marketing strategy.
Niche limitations: Etsy is known for handmade, vintage, and artisan products. If your product doesn’t fall into one of these categories, it may be difficult to achieve significant sales on the platform.
Reliability: Your business relies on the Etsy platform, so any changes to policies or fee structures will have a direct impact on your business.

Top Recomended Startup Company Marketplace Ecomerce for Shopping 2024

What is an eCommerce website?